New Charatan Blends Arrive in the UK at AITS Ignite 2025

Ignite, the yearly trade show organised by the Association of Independent Tobacco Specialists (AITS), was the event chosen by Charatan London to make its grand debut on home soil.

Held at the picturesque Whittlebury Park, this annual gathering of the UK’s leading tobacconists and specialists was the perfect stage for Charatan's long-awaited UK release. Since the initial whispers of its international pre-launch at Intertabac Dortmund in September 2024, local anticipation had reached a delightful crescendo.

Amidst the lively hum of the trade, Charatan London introduced its three new cigar lines: Charatan Claro, Charatan Colorado and Charatan Maduro. The local unveiling of Charatan's revamped 14 pipe tobacco blends also took place.

Specialists, cigar influencers, and industry royalty alike stopped by the booth to learn about its latest blends, offering praise on the range and new look. The trade's approval became obvious as orders were made thick and fast.

Carlos Zúñiga, Executive VP, and Huw Williams, Global Commercial Director for Charatan London, shared details and plans for the brand on the stand, while the outstanding sales team at TOR Imports managed orders and logistics.

Ignite, the UK's premium tobacco tradeshow, was a three-day gathering of importers, brand representatives, top retailers, colleagues and friends.

Charatan London arrived with a big bang. A fitting entrance for a brand steeped in British heritage, reimagined for today’s refined cigar and pipe smokers.

To those who joined Charatan over the weekend, thank you for your unwavering support. For those yet to indulge, visit your nearest premium cigar shop and ask for Charatan London.

Cheers!